Todoist turns 10, thanks to you!

This month marks the ten-year anniversary of Todoist. (And in a happy bit of coincidence, it also happens to be the same month we passed 10 million registered users.)

I couldn’t let these awesome milestones go by without thanking our community for believing in what we do. Some of you have been with us since the beginning or close to it. Many of you have been loyal Todoist users for years. None of this would have been possible without you.

Looking back, this is what Todoist (and I) looked like at the beginning of our journey:

Video walk-through of Todoist circa 2007

(I’m a bit embarrassed by my English 🙈)

young todoist android app


baby amir

young todoist web app

Needless to say, we’ve evolved some since 2007. You’ve been with us through a lot.

Over the years, we’ve come to mean a lot more to people than just a to-do list app. Millions of users and almost fifty Doist teammates share my passion for bringing simplicity and order to our goals – in work and in life.

  • We believe that there’s more to productivity than just getting things done.
  • We believe that it’s important to know not just what you do, but why you do it.
  • And we believe that big progress is made by checking off the small tasks every day.

Most importantly, though, we believe that it’s possible to balance passionate ambition with health and mindfulness, quality time with family and friends, humility and good humor. To live more and stress less.

That’s why we don’t have an exit strategy

In a market that’s obsessed with exit strategies (i.e., getting rich and getting out), I want to share ours: We don’t have one. Period.

We’ve been approached by large companies, and we’ve declined even primary acquisition talks. The reason is simple: Most acquisitions outright kill your company. Those large companies who want to buy you out don’t believe in what you’re trying to do. Your mission gets diluted, and more often than not, user experience suffers.

We’re driven by building a long-lasting company that will continue to help people simplify and organize their lives for decades to come.

Our team feels very strongly about our no exit approach. It’s one of the main cornerstones of Doist’s DNA. As a result, we’re one of the few successful productivity companies in the world that remain independent. That includes never having raised a cent of VC money. Most of our competitors, on the other hand, haven’t outlived the test of time or have been acquired by a much bigger fish.

You can count on us for the long-haul.

This is only the beginning

Todoist’s journey is still just starting. We have a long road ahead of us. There are a lot more small tasks to check off in achieving our goal to help millions more people make work and life calmer, more organized, and more productive.

So here’s to all that you’ll accomplish with Todoist in the next ten years 🍾 Ten million heartfelt thank yous.

With gratitude,
Amir Salihefendic, CEO and Founder of Doist

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